Robert D. Mather, Ph.D.


Dr. Mather regularly taught undergraduate courses in social psychology, industrial/organizational psychology, statistics, biological psychology, and a graduate course in social psychology. He also taught intersession courses, described below.

Intersession Courses

Social automaticity was defined by Mather and Romo (2007) as “our unintentional social thoughts and behaviors.” It draws on empirical research from social cognition, such as the work of Mahzarin Banaji, John Bargh, Tanya Chartrand, Ap Dijksterhuis, and Anthony Greenwald. This line of research was popularized by Malcolm Gladwell in the book Blink: The Power of Thinking Without Thinking (Little, Brown, & Company, 2005).


Social Automaticity Class

Dr. Mather taught undergraduate and graduate courses in social automaticity. The courses examined issues of automaticity and cognitive control in prejudice, discrimination, attitudes and persuasion, impression formation, bias correction, and neuroscience. Social automaticity in subliminal advertising and evolutionary forensic psychology were also discussed in detail. The primary textbook for both courses was Automaticity and Cognitive Control in Social Behavior (Fountainhead, 2007).